Finnish mobile giant Nokia is having its share of the smartphone market squeezed to an even greater degree, according to the latest figures, which show that rivals including Apple are making significant gains.
Last year 45.6 per cent of the Western European smartphone market was made up of Nokia handsets, but now stats published by the IDC, show that it has dropped back to controlling only 31.7 per cent in 2010.
Apple has managed to climb slightly in its own take of the market, jumping one per cent to 24 per cent in total. Meanwhile, BlackBerry manufacturer Research in Motion is still gaining ground, but with 15.6 per cent of the EU market, it is not close to surpassing either of its major competitors.
Sony Ericsson has seen the biggest leap forward, with last year’s 0.6 per cent stake greatly improved upon thanks to a wealth of new smartphone launches, bringing its 2010 share to 10.6 per cent. HTC failed to improve upon last year’s performance, despite its wealth of smartphones which received positive reviews this year.
The smartphone market is growing in Europe, although it is still dominated by five major firms while the smaller players fight over scraps.